The Think Tank for the Subscription Economy®

The Subscribed Institute is a dedicated think tank focused on the challenges and opportunities of the Subscription Economy. With more than 1,500 executive members from over 600 companies around the world, the Institute serves as a unique source of ideas, data, and connections for business leaders around the world.

Unique data and insights

The Subscribed Institute generates original qualitative and quantitative research in collaboration with academics, industry leaders, and expert consultants. This includes practical frameworks and industry benchmarks to guide business leaders to subscription recurring revenue success.

Our recent research collaborations bring together data from the Subscribed Institute with the thought leadership and expertise of firms such as the Boston Consulting Group and McKinsey & Company, and premier institutions including INSEAD..

Executives that are leading recurring revenue businesses can request membership in the Subscribed Institute. Members receive early access to the research as well as opportunities to actively collaborate and be a part of the research process.

Exclusive, thought- provoking events

The Institute brings together industry leaders and experts to provide members with in-person and virtual opportunities around the world to collaborate and learn from the Subscription Economy community.. We understand the value of open dialog and design our events to help members gain access to new innovative ideas, proven strategies, and actionable insights in a community setting. Networking is a key component of all Subscribed Institute events.

Members gain access to private events, global summits, working groups, executive dinners, and company onsites.

Ideas, research, and community

As industry after industry realizes the Subscription Economy is the future of business, traditional companies are undergoing massive business transformations towards new business models, while native subscription companies are doubling down on innovative strategies to grow in competitive markets.

As an executive leading your organization on this journey, you need to reimagine how you do business and commit to a next-generation operating model in order to drive revenue growth.

This isn’t easy, which is why we launched the Subscribed Institute. Become a member to gain access to unique data and insights, learn from industry leaders, and share your experiences and learnings with the larger Subscription Economy community.

Join Us!

The Subscribed Institute is comprised of more than 1,500 executive members from over 600 companies around the world.

The Subscribed Institute gives senior executives a forum to ask the big, hard questions in a room with experts and peers. My team is in the trenches…and I want to be out ahead of them thinking about what will come next.”

– Jenny Connelly

SVP Product at PMC

A forum for executives to share best practices and learn from each other so we can provide value to the organization”

– Adelina Pepenella

CFO at New York Magazine

Subscribed Strategy Group

As the Institute’s advisory arm, the Subscribed Strategy Group works with company leaders to help them apply learnings and best practices gleaned from our work with over a thousand subscription companies around the world. The group collaborates one-on-one with executives to chart a strategic, customized path toward recurring revenue business model success by identifying and removing business obstacles, building internal capabilities and commitment, and navigating an accelerated journey to usership.

Featured resources from leading experts

Benchmarks / Insights
Strategic Guidance
Frameworks / Models

Guide

How Product-As-A-Service impacts finance and accounting

Guide

The 3-10-50 funding model for Product-As-A-Service

Guide

How inflation can unexpectedly boost as-a-service OpEx models

Guide

The Modern Business CFO

The CFO’s role has shifted. CFOs are now tasked with strategic planning, data-driven decision-making, continuous risk management, and digital transformation.

PDF

A New Formula For Growth

This groundbreaking whitepaper by Michael Mansard, EMEA Chair of the Subscribed Institute, with contributions from Wolfgang Ulaga, Senior Affiliate Professor at INSEAD explains how the Subscription Economy can reignite growth in the financial services industry.

Guide

10 Digital Publishing Strategies to Grow Subscription Revenue

Guide

The Car Subscription Race is On | Zuora

PDF

How General & Grocery Retailers are Fighting Back with Subscription Models

As retailers struggle with competitive advantage, prices pulled to the bottom, and disruption coming from every direction, they are starting to jump onto the Subscription Economy bandwagon to find new growth platforms.

PDF

Establishing a Pricing Function

For this paper, we looked at the basic skill sets required and responsibilities for establishing a pricing function, deep-diving into the three core considerations when building their function: Scope, Skills, and Organization.

PDF

Direct to Consumer in Subscription Economy

To help B2C companies capture the upside of the Subscription Economy, Zuora collaborated with McKinsey & Company to analyze 150 B2C subscription companies to better understand what drives growth.

PDF

A New Formula For Growth

PDF

Tapping into the Subscriber psychology

PDF

Pricing Transformation

When you are operating a business—especially in an inflationary environment—prices typically go only one direction: up. And for traditional companies, these systematic price increases often make sense, as pricing often takes cost factors into account.

PDF

The Subscription Offering Design Assessment

PDF

The Subscriber-Focused Delivery Model

PDF

Value Based Pricing

PDF

Future-Proof Your Business with the Subscription Model

The subscription business model is proving to be very resilient in these extremely uncertain market environments that demand a great deal of flexibility from vendors and value predictable and steady revenue streams.

Benchmarks / Insights
Strategic Guidance
Frameworks / Models

Benchmarks/Insights

How Much Revenue Is Driven by Existing Subscribers?

Benchmarks/Insights

Super Retainers: Media Edition

Benchmarks/Insights

2023 Subscription Economy Index

Benchmarks/Insights

Super Retainers: Early Lessons For Uncertain Times Ahead

Benchmarks/Insights

Usage-Based Pricing in Subscription Businesses

Benchmarks/Insights

12 Data-Driven Pricing & Monetization Strategies for B2B

Benchmarks/Insights

Data-Driven Methods to Improve Your NRR

Benchmarks/Insights

The Subscription Economy in 5 Charts

Benchmarks/Insights

How Customers Pay Impacts How Long They Stay

Benchmarks/Insights

How to Nail the Land and Expand Model to Drive Subscription Growth

Benchmarks/Insights

The Definitive Guide to Subscription Metrics

Benchmarks/Insights

Payment Terms
Impact on B2B Subscription Growth

Benchmarks/Insights

Product Catalog Optimization: Impact on B2B Growth

Benchmarks/Insights

The Subscription Economy in 5 Charts

Strategic Guidance

How Decathlon Is Embracing The Subscription Economy To Power New Sustainable, Business Models

Strategic Guidance

The Car Subscription Race is On, and the Frontrunners will Surprise You

Strategic Guidance

Evolution Of The Recurring Revenue Business CFO

Strategic Guidance

How General & Grocery Retailers Are Fighting Back With Subscription Models

Strategic Guidance

Revenue Recognition for Subscriptions? The Answer is Automation

Strategic Guidance

Industrial Companies Shifting to Subscription Need to Think Beyond Technology

Strategic Guidance

A Guide to Establishing a Pricing Function

Strategic Guidance

How Direct-to-Consumer Companies Can Unlock Value In Their Subscription Business

Strategic Guidance

How Zuora’s SSG Helped a Major Auto OEM Launch and Monetize Connected Services

Strategic Guidance

10 Digital Strategies to Grow Subscription Revenue

Strategic Guidance

Manufacturing GTM Strategies for Industry 4.0

Strategic Guidance

Revenue Recognition for Subscriptions? The Answer is Automation

Strategic Guidance

Reimagining the Channel Experience for the Subscription Economy

Strategic Guidance

Manufacturing GTM Strategies for Industry 4.0

Strategic Guidance

Revenue Recognition for Subscriptions? The Answer is Automation

Frameworks/Models

Future-Proof Your Business With the Subscription Model

Frameworks/Models

The Subscription Offering Design Assessment

Frameworks/Models

Attract and retain value-conscious customers with consumption-based pricing

Frameworks/Models

The Unified Subscription Adoption Model: 13 Attributes of Subscription Success

Frameworks/Models

A New Formula For Growth: The Financial Services Industry and the Subscription Economy

Frameworks/Models

Value-based Pricing: Impact on B2B Business Growth

Frameworks/Models

Pricing Transformation:
Managing The Transition To A New Price System

Frameworks/Models

Tapping Into The Subscriber Psychology With Good Better Best

Frameworks/Models

The Subscriber Focused Delivery Model

Interested in learning more?

Talk to one of our experts today or speak to your account executive about scheduling a conversation.

The Think Tank for the Subscription Economy®

Unique data and insights

Exclusive, thought- provoking events

Ideas, research, and community

Join Us!

Subscribed Strategy Group

Featured resources from leading experts

Interested in learning more?

Become a Member

Thanks for your interest!

We'll get back to you shortly